In a marketing campaign to promote Trials Fusion, someone called "JJ" lights himself on fire while trying to complete a level. JJ doesn't complete the level in time, and is covered by a blanket before the flames harm him. As the video states, this stunt should not be duplicated by anyone who isn't a professional stunt performer.
Trials Fusion is a racing plat former published by Ubisoft and developed by Ubisoft subsidiaries RedLynx, Ubisoft Shanghai Ubisoft Ukraine. It was released back in April on PS4, Xbox 360, Xbox One, and PC.